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ryobi router
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$95.62avg listing price — sweet spot $15–$100
Review moat
Good559.88avg incumbent reviews — the moat a new listing must climb
Price range
Good$15.56–$170.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$330K$330K/yr · 121K searches
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price