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rubber mallet
Launch itA $1.9M/yr market growing +21.1% this quarter with returns at 1.4% — clears our launch bar.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.9M$1.9M/yr · 1.2M searches
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Good$5.95–$29.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,303.91avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Avg price
Good$11.96avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality