51
router tool
Worth a lookShows a $2.4M/yr market, but soft demand (-5.2% this quarter) keeps it on the watch list.
Market size
Incredible$2.4M$2.4M/yr · 1.4M searches
Avg price
Great$89.39avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay1,989.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$26.99–$219.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Signals High Price