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router table
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.1M$1.1M/yr · 1.1M searches
Review moat
Good593.26avg incumbent reviews — the moat a new listing must climb
Avg price
Good$140.13avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay4.1%return rate — above 5% kills the launch gate
Price range
Bad$13.15–$394.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Price