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router table insert plate
Skip itSoft demand (-25.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great316.13avg incumbent reviews — the moat a new listing must climb
Avg price
Great$77.72avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay$222K$222K/yr · 197K searches
Returns
Okay4.7%return rate — above 5% kills the launch gate
Price range
Okay$13.15–$351.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Signals High Price