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router lift
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great122.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay$191.28avg listing price — sweet spot $15–$100
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Okay$136K$136K/yr · 222K searches
Price range
Bad$27.78–$439.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale