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router fence
Skip itPrices mostly outside the sweet spot ($9.98–$641.45) — this niche doesn't clear our bar today.
Review moat
Incredible82.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$176.76avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$157K$157K/yr · 77K searches
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$9.98–$641.45cheapest to priciest tracked listing — scored on the share inside $15–$100