45
round file
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Good1,354.88avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.96–$25.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.55avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 64K searches