45
rotozip
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$59.53avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good768.4avg incumbent reviews — the moat a new listing must climb
Price range
Good$21.47–$143.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$266K$266K/yr · 129K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price