63
rope ladder
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$29.26avg listing price — sweet spot $15–$100
Price range
Great$10.13–$86.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good929.31avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$133K$133K/yr · 140K searches
Signals No Dominant Brand