47
rope for crafts
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,465.11avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.90–$19.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.28avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$46K$46K/yr · 76K searches