48
room door lock with code
Skip itWeak search conversion (2.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$42.43avg listing price — sweet spot $15–$100
Price range
Great$9.37–$71.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay1,982.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$168K$168K/yr · 169K searches
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate