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roof snake
Worth a lookShows searches that convert (14.9% search→purchase), but a concentrated shelf (top 5 take 89% of clicks) keeps it on the watch list.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.62avg listing price — sweet spot $15–$100
Price range
Great$13.75–$28.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great431.57avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.7%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$58K$58K/yr · 19K searches
Competition
Bad89%top-5 click share — a locked-up shelf