53
rolling ladder
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but prices mostly outside the sweet spot ($107.22–$1701.96) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good541.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$307K$307K/yr · 87K searches
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad$452.76avg listing price — sweet spot $15–$100
Price range
Bad$107.22–$1701.96cheapest to priciest tracked listing — scored on the share inside $15–$100