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Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 35Conversion 85Competition 20Returns 51Price range 77Avg price 78Brand share 19Review moat 88Quality gap 30

Review moat

Great236.6

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.16

avg listing price — sweet spot $15–$100

Price range

Great$9.71–$32.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Growth

Okay+7.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$79K

$79K/yr · 52K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

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