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52

robertson screwdriver

Worth a look

Shows low returns (1.3%), but a small market ($72K/yr) keeps it on the watch list.

Market size 18Growth 45Conversion 77Competition 64Returns 90Price range 67Avg price 45Brand share 60Review moat 38Quality gap 25

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.71–$34.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Growth

Okay+15.8%

90-day search growth — must beat 0% to launch

Avg price

Okay$11.39

avg listing price — sweet spot $15–$100

Review moat

Okay2,652.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$72K

$72K/yr · 84K searches

Search terms