54
right angle screwdriver
Worth a lookShows searches that convert (10.4% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Market size
Good$355K$355K/yr · 297K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.00–$24.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.50avg listing price — sweet spot $15–$100
Review moat
Okay2,619.11avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand