40
right angle impact
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$122.10avg listing price — sweet spot $15–$100
Market size
Good$413K$413K/yr · 152K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,789.29avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$19.35–$309.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals High Price