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ridgid shop vac filter
Launch itA $1.6M/yr market growing +6.6% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Review moat
Incredible99.25avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$23.91avg listing price — sweet spot $15–$100
Price range
Incredible$14.98–$29.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.6M$1.6M/yr · 575K searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier