48
rfid lock
Skip itSoft demand (-5.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.73avg listing price — sweet spot $15–$100
Price range
Great$9.67–$39.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,107.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$97K$97K/yr · 158K searches
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand