55
retro lamp
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Avg price
Incredible$36.53avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$8.25–$92.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Okay1,975.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$194K$194K/yr · 1.2M searches
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand