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replacement plug 2 prong
Skip itSoft demand (-7.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Good629.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay$2.96–$19.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$100K$100K/yr · 130K searches
Avg price
Bad$7.81avg listing price — sweet spot $15–$100
Growth
Bad-7.3%90-day search growth — must beat 0% to launch