48
removable tape
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.16avg listing price — sweet spot $15–$100
Price range
Good$5.18–$29.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,368.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$127K$127K/yr · 82K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand