61
red flashlight
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$7.45–$70.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.56avg listing price — sweet spot $15–$100
Growth
Good+50.3%90-day search growth — must beat 0% to launch
Market size
Good$654K$654K/yr · 414K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,997.61avg incumbent reviews — the moat a new listing must climb