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recessed lighting 4 inch
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$61.02avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 556K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,916.12avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.60–$193.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals High Price