50
recessed door handles
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($43K/yr) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Review moat
Great192.45avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.45avg listing price — sweet spot $15–$100
Price range
Good$4.50–$30.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 109K searches