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ratcheting screwdriver
Launch itA $1.1M/yr market growing +2.9% this quarter with returns at 1.2% — clears our launch bar.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$19.11avg listing price — sweet spot $15–$100
Price range
Great$5.65–$81.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 1.0M searches
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay3,027.27avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality