37
ramset
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Great316.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Good$160.94avg listing price — sweet spot $15–$100
Market size
Good$372K$372K/yr · 132K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Price range
Bad$14.28–$985.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price