44
ram board
Skip itA concentrated shelf (top 5 take 71% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$53.43avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good$7.29–$140.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$354K$354K/yr · 106K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Okay3,774.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf