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radiant floor heating system
Skip itSoft demand (-50.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great143.05avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good$608K$608K/yr · 149K searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad$378.81avg listing price — sweet spot $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.9%90-day search growth — must beat 0% to launch
Price range
Bad$96.76–$3251.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price