60
rach
Worth a lookShows a sweet-spot price point ($32.81 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$32.81avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 1.7M searches
Competition
Great26%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,432.17avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.87–$202.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.7%90-day search growth — must beat 0% to launch