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putty pads for electrical boxes
Skip itSoft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Review moat
Incredible76.05avg incumbent reviews — the moat a new listing must climb
Avg price
Great$59.55avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$6.79–$243.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$95K$95K/yr · 12K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.9%90-day search growth — must beat 0% to launch