48
putty knife set
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Great$6.24–$43.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.84avg listing price — sweet spot $15–$100
Review moat
Okay1,819avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Market size
Okay$158K$158K/yr · 68K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf