50
push pin hooks
Worth a lookShows low returns (1.3%), but prices mostly outside the sweet spot ($4.15–$15.98) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good915.59avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$87K$87K/yr · 181K searches
Avg price
Bad$7.91avg listing price — sweet spot $15–$100
Price range
Bad$4.15–$15.98cheapest to priciest tracked listing — scored on the share inside $15–$100