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purple spray paint
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.59avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$5.17–$31.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Market size
Okay$151K$151K/yr · 203K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad10,381.79avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand