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pupilometer
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible67.79avg incumbent reviews — the moat a new listing must climb
Avg price
Great$80.42avg listing price — sweet spot $15–$100
Price range
Good$6.50–$126.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$50K$50K/yr · 16K searches