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punch down tool
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.41avg listing price — sweet spot $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Price range
Great$7.17–$38.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,013.11avg incumbent reviews — the moat a new listing must climb
Market size
Good$353K$353K/yr · 176K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf