39
pumpkin carving knife
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great192.88avg incumbent reviews — the moat a new listing must climb
Growth
Great+81.1%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Avg price
Okay$10.34avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$24K$24K/yr · 60K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.31–$14.66cheapest to priciest tracked listing — scored on the share inside $15–$100