38
puck lights wired
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.40avg listing price — sweet spot $15–$100
Price range
Great$12.57–$56.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good612.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$24K$24K/yr · 38K searches