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ps4 cleaning kit
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$8.94avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,578.31avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 91K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.11–$13.20cheapest to priciest tracked listing — scored on the share inside $15–$100