49
propress tool
Skip itPrices mostly outside the sweet spot ($70.39–$1840.66) — this niche doesn't clear our bar today.
Market size
Incredible$4.6M$4.6M/yr · 803K searches
Review moat
Great167.46avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad$465.73avg listing price — sweet spot $15–$100
Price range
Bad$70.39–$1840.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price