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project box
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Competition
Great35%top-5 click share — an open shelf
Price range
Good$4.65–$35.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,051.89avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.91avg listing price — sweet spot $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 167K searches