40
ppe
Skip itWeak search conversion (1.6%) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$40.41avg listing price — sweet spot $15–$100
Price range
Good$8.09–$136.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Market size
Okay$124K$124K/yr · 192K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad8,365avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale