50
portable workbench
Worth a lookShows low returns (1.4%), but weak search conversion (1.3%) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 916K searches
Avg price
Good$117.58avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,751.65avg incumbent reviews — the moat a new listing must climb
Price range
Okay$32.12–$262.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals High Price