54
porch railing
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Review moat
Great364.43avg incumbent reviews — the moat a new listing must climb
Avg price
Good$112.02avg listing price — sweet spot $15–$100
Growth
Good+44.2%90-day search growth — must beat 0% to launch
Market size
Okay$219K$219K/yr · 306K searches
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$8.97–$640.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale