53
porch light with outlet
Worth a lookShows a sweet-spot price point ($45.10 avg), but weak search conversion (2.2%) keeps it on the watch list.
Avg price
Incredible$45.10avg listing price — sweet spot $15–$100
Price range
Incredible$32.77–$66.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great486.63avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+40.1%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Okay$159K$159K/yr · 163K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale