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porcelain light socket
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,049.15avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.28–$31.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.21avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$75K$75K/yr · 74K searches
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand