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52

polyester rope

Worth a look

Shows low returns (1.6%), but a small market ($37K/yr) keeps it on the watch list.

Market size 9Growth 60Conversion 50Competition 60Returns 83Price range 80Avg price 79Brand share 65Review moat 51Quality gap 23

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$6.32–$53.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.53

avg listing price — sweet spot $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Growth

Good+36.5%

90-day search growth — must beat 0% to launch

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,440.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$37K

$37K/yr · 56K searches

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