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pokemon neon sign
Worth a lookShows a sweet-spot price point ($33.36 avg), but weak search conversion (1.3%) keeps it on the watch list.
Avg price
Incredible$33.36avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great213.73avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.72–$49.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Market size
Bad$98K$98K/yr · 223K searches
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale