51
pocket screwdriver
Worth a lookShows low returns (0.8%), but soft demand (-3.6% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$14.00avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good$5.04–$27.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$210K$210K/yr · 412K searches
Review moat
Okay2,499.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.6%90-day search growth — must beat 0% to launch